CrownBet Goes Back To The Future
The month long ordeal with the courts to re-brand its name to SportingBet has reportedly failed and the CrownBet Proprietary Limited has decided to switch back to its earlier decided name, BetEasy Proprietary Limited.
It was in March 2015 that BetEasy changed its name to CrownBet. It had to rename the name after the company took over the popular bookmaker William Hill. There was an agreement that CrownBet will not be able to use the William Hill brand from October in the William Hill deal.
Mumbrella, the marketing agency released a report on Monday publicizing the re-brand via an online marketing campaign. The new campaign featured the popular actress Nicki Whelan based in Australia alongside the former Australian Cricket captain, Ricky Ponting. Both of them are the ambassadors of BetEasy. This new campaign was made by The Monkeys Melbourne, a creative agency that will be doing the ads for BetEasy from now on. The new 30 second campaign that featured Ponting and Whelan looked really attractive and aimed at bringing a new standard to the punting scenario in Australia. It promised that wager of getting a bigger and better betting experience, one that they have not witnessed so far.
The CrownBet Limited reportedly paid around $224 million in order to get the rights and assets of the British Bookmaker giant, William Hill and the business which was originally based in Melbourne had decided to rebrand its name as a merge with the British purchase. But this plan was foiled with the Australian wing of Sports Bet filed a lawsuit against Crown for putting up with a name very similar to theirs, stating that it violates their trademark and can also cause confusion among the customers.
More according to the report published by Mumbrella, the CrownBet was known earlier by the name BetEasy which was then renamed in the March of 2015 while striking a deal with the British bookmaker, William Hill. The deal between the two parties stated that the CrownBet would not cease any clause of the branding of the opposition up until October of that year.
The Chief Marketing Officer of CrownBet, Ed Owens, had in September 2017 said that the company is looking to set a new standard in Australia as far as betting is concerned. The company was committed to give its customers some of the best betting experience for the bettors. This will help in attracting more and more gamblers to the business and the way they wager will never be the same again. He also hoped that the new campaign by Crown bet will excite all the gamblers of the country. They will be having a premier wagering experience once they visit the new CrownBet.
Do note that the CrownBet Proprietary Limited is majorly owned by the Stars Group Incorporated and Ed Owens, who is the chief marketing officer, said that the acquisition is committed to provide customers with better ways to wager and he also stated that he wants to set a new tone and standard in the Australian betting market.
It is to see how the acquisition now deals with the rising losses of pokies through machines in various cities across Australia. Although it promises to be a great change in the betting scene, it has an even greater share to retain the gambling integrity in Australia.
There is no doubt that CrownBet is determined to make its re-branded name BetEasy a very popular one in Australia. BetEasy will do all that it can attract the attention of the Australian betting enthusiasts and bring more and more bettors into their fold.